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Post by account_disabled on Dec 2, 2023 0:47:19 GMT -5
Understood that Gen Z and younger users see TikTok not just as an entertainment app but as a search engine More and more brands are changing their strategies and content to meet the needs of these users and ensure their content appears to an audience that is actively engaged and ready to purchase Google has seen better times Expectations The duopoly of Google Facebook will not be challenged Reality Amazon Apple have become an unbeatable duopoly Google has benefited from its dominance as one of the leading channels in any media mix. Absorbing ad spend but in a sea change occurred Phone Number List engine for products Over of US consumers start their product searches on Amazon while use a search engine like Google We believe this shift is because user reviews have a strong impact on consumer purchasing decisions and Amazon puts them front and center The fate of Google s advertising business now hangs in the balance as the US government has just filed its fifth antitrust lawsuit against the tech giant We can t wait to see how it turns out In this regard Apple s app. Tracking Transparency feature dealt a major blow to Facebook causing it to lose billion in ad revenue in Apple s ad sales started paying off immediately and the company is investing heavily in its advertising technology Amazon and Apple are today the new undisputed champions of the advertising ecosystem Facebook has lost favor with advertisers and consumers The Open Web still dominates the world Expectations Walled gardens will.
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