Post by account_disabled on Dec 2, 2023 3:11:07 GMT -5
Aside from the obvious fact that you spent time on a blog post and want readers to consume the entire thing, there are other reasons maximizing time on a page is important.
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Why Time on Page Matters
First, understand that Google has always claimed that time spent on a page is not a ranking factor (source). Even with no true impact on ranking, there are other reasons why we want people to read our entire blog posts.
Higher conversion rates. Not every blog sells something, but if they do, you will see more sales and leads if readers consume more content. As an affiliate marketer, I know that the best way to drive more conversions is to get my readers to read everything I’ve written about the offer.
Builds trust and fans who will return. Assuming you’re creating great content, readers who consume more of it will trust you more. This creates fans who can be the cornerstone of your blogging business.
Increases chances of visitors viewing another page on the site. If you’re doing internal linking properly, you can get readers to view multiple pages beyond the initial.
Other Time on Page Considerations
If I’ve done my job and you’ve read this far, you’re the type of person who can handle some deeper level information. So, here are some additional considerations you should consider.
Is There an Error on Your Website?
If you’re noticing absurdly low engagement rates and time on the page, inspect your page closely for issues. Your page might not load quickly enough and users are bouncing immediately.
There might be a huge formatting error that you didn’t notice that is causing readers to assume your website is of low quality. So, inspect your pages carefully and optimize their load times. The tips I shared with you mean nothing if your pages aren’t loading correctly.
Focus on Answering the Question vs. Time on Page
Every google query is a question. Your blog post is supposed to be the answer. If you don’t answer the question, people will bounce off your page and back to Google search to find someone who does.
Google will stop ranking it. So, always focus on answering the question quickly and clearly. Time on the page comes after that. If Google sees you’re answering a question well, your average time on the page becomes far less relevant.
Behind every successful business is a strong SEO campaign. But with Whatsapp Mobile Number List countless optimization tools and techniques out there to choose from, it can be hard to know where to start. Well, fear no more, cause I've got just the thing to help. Presenting the Ranktracker all-in-one platform for effective SEO
We have finally opened registration to Ranktracker absolutely free!
CREATE A FREE ACCOUNT
Or Sign in using your credentials
Why Time on Page Matters
First, understand that Google has always claimed that time spent on a page is not a ranking factor (source). Even with no true impact on ranking, there are other reasons why we want people to read our entire blog posts.
Higher conversion rates. Not every blog sells something, but if they do, you will see more sales and leads if readers consume more content. As an affiliate marketer, I know that the best way to drive more conversions is to get my readers to read everything I’ve written about the offer.
Builds trust and fans who will return. Assuming you’re creating great content, readers who consume more of it will trust you more. This creates fans who can be the cornerstone of your blogging business.
Increases chances of visitors viewing another page on the site. If you’re doing internal linking properly, you can get readers to view multiple pages beyond the initial.
Other Time on Page Considerations
If I’ve done my job and you’ve read this far, you’re the type of person who can handle some deeper level information. So, here are some additional considerations you should consider.
Is There an Error on Your Website?
If you’re noticing absurdly low engagement rates and time on the page, inspect your page closely for issues. Your page might not load quickly enough and users are bouncing immediately.
There might be a huge formatting error that you didn’t notice that is causing readers to assume your website is of low quality. So, inspect your pages carefully and optimize their load times. The tips I shared with you mean nothing if your pages aren’t loading correctly.
Focus on Answering the Question vs. Time on Page
Every google query is a question. Your blog post is supposed to be the answer. If you don’t answer the question, people will bounce off your page and back to Google search to find someone who does.
Google will stop ranking it. So, always focus on answering the question quickly and clearly. Time on the page comes after that. If Google sees you’re answering a question well, your average time on the page becomes far less relevant.