Post by juthi52943 on Dec 19, 2023 3:36:59 GMT -5
The products most reviewed by our compatriots are electronics (60%), restaurants (51%), hotels and tourist accommodation (47%). These are the main reasons that drive consumers interviewed to write online reviews: Motivations to write online reviews for other customers As reported, the vast majority (74%) of consumers are motivated by the desire to help other customers in the purchasing process.
Another important result also emerges from the data: 43% of those interviewed write online reviews because they want to help the company improve its product or service. for companies which, at no Job Function Email List cost, can open a direct channel with their customers to collect opinions which will serve to increase and improve your offer. But how do companies behave towards those who write reviews of their products or services.
Frequency with which companies respond to online reviews As emerges from the data, more than half of consumers did not have a great experience with the companies: they rarely, if ever, received a response from the companies involved. The growing importance of online reviews pushes companies to equip themselves with management and control tools The data analyzed demonstrates the great importance that online reviews are assuming in the purchasing process.
Another important result also emerges from the data: 43% of those interviewed write online reviews because they want to help the company improve its product or service. for companies which, at no Job Function Email List cost, can open a direct channel with their customers to collect opinions which will serve to increase and improve your offer. But how do companies behave towards those who write reviews of their products or services.
Frequency with which companies respond to online reviews As emerges from the data, more than half of consumers did not have a great experience with the companies: they rarely, if ever, received a response from the companies involved. The growing importance of online reviews pushes companies to equip themselves with management and control tools The data analyzed demonstrates the great importance that online reviews are assuming in the purchasing process.