Post by account_disabled on Jan 9, 2024 6:03:00 GMT -5
Oo keep in mind, if you are used to the high amount of traffic broad match keywords bring in, you may be surprised with a drop in impressions, but this is not something to immediately worry about, those keywords will still bring in a good amount of traffic over time. There are definitely pros and cons to all the different match types and it can be confusing, but the more you know about them, the better off you and your account(s) will be. Take caution when changing your match types and make sure to remember that when you switch your match types, Google does consider this a new keyword. You may not see the metrics you are looking for right off the bat but keep in mind, Google Ads is not a set it.
and forget it type of process, so keep track of your changes. Don’t be afraid to revert anything or change any match type if you need to, because nothing in Google Ads is permanent; most things are trial and error, so it’s ok to make mistakes. If you would like to talk more about match types, please feel free to comment below or reach out to your Customer Whatsapp Mobile Number List Success Rep, we are always happy to talk match types! Lisa Wilkinson MEET THE AUTHOR Lisa Wilkinson See other posts by Lisa Wilkinson google ads grader ad More Articles Like This Recently I had a heated argument with one of our clients about using the word “click” in Google Ads (AdWords) display banner ads. There are many questions about inappropriate language on.
Google Ads, especially for banner or flash ads. Most advertisers take unnecessary precautions because they are worried that the design will be disapproved by the Google Policy Team. Google prohibits advertisers from using the word “click” or “click here” as a call to action in text ads, which is clearly stated on the Google Policy Page under “Inappropriate language”: AdWords Inappropriate Language The words “click” or “click here” could be easily replaced in these text ads by the words follow, see, check, find etc. However, as a Paid Search Strategist at WordStream, I receive a lot of questions when it comes to a banner or flash ad design. Many AdWords users are confused on this point or don’t know that they can take an advantage and use the word “click” in their banner ads.
and forget it type of process, so keep track of your changes. Don’t be afraid to revert anything or change any match type if you need to, because nothing in Google Ads is permanent; most things are trial and error, so it’s ok to make mistakes. If you would like to talk more about match types, please feel free to comment below or reach out to your Customer Whatsapp Mobile Number List Success Rep, we are always happy to talk match types! Lisa Wilkinson MEET THE AUTHOR Lisa Wilkinson See other posts by Lisa Wilkinson google ads grader ad More Articles Like This Recently I had a heated argument with one of our clients about using the word “click” in Google Ads (AdWords) display banner ads. There are many questions about inappropriate language on.
Google Ads, especially for banner or flash ads. Most advertisers take unnecessary precautions because they are worried that the design will be disapproved by the Google Policy Team. Google prohibits advertisers from using the word “click” or “click here” as a call to action in text ads, which is clearly stated on the Google Policy Page under “Inappropriate language”: AdWords Inappropriate Language The words “click” or “click here” could be easily replaced in these text ads by the words follow, see, check, find etc. However, as a Paid Search Strategist at WordStream, I receive a lot of questions when it comes to a banner or flash ad design. Many AdWords users are confused on this point or don’t know that they can take an advantage and use the word “click” in their banner ads.