Post by account_disabled on Feb 13, 2024 1:42:33 GMT -5
Stage of the funnel “Incentives to purchase” Audience: knows the product, has seen the advertisement and is interested (for example, those who spent at least minute on the site). Objective: to encourage the user to take a target action. At this level of the funnel, show ads to users who have already formed an interest in the product and encourage them to purchase.You can use creatives from the second stage, but if they have been running for more than two months, an update is required.
Strengthen your retargeting efforts and create lists based on the Costa Rica Email List depth of interest: spent minutes on the site added to cart but did not purchase. Add exclusion lists: for example, those who have already purchased the product. Narrow your audience even further by interests and socio-demographic characteristics, use keywords. base if repeat sales are possible. Using programmatic to stimulate sales is not the most common approach. But in some cases, this tool brings sales on par with others. Let's look at how this works in a real case.
Case: how to attract customers using programmatic using the example of selling household goods in the B C segment A large company approached Adventum with the task of bringing clients to sell household goods. To solve this problem, it was decided to launch narrowly segmented advertising campaigns in Yandex.Direct. The advertising campaign lasted three months, from January to March . We tracked the following advertising campaign performance indicators.
Strengthen your retargeting efforts and create lists based on the Costa Rica Email List depth of interest: spent minutes on the site added to cart but did not purchase. Add exclusion lists: for example, those who have already purchased the product. Narrow your audience even further by interests and socio-demographic characteristics, use keywords. base if repeat sales are possible. Using programmatic to stimulate sales is not the most common approach. But in some cases, this tool brings sales on par with others. Let's look at how this works in a real case.
Case: how to attract customers using programmatic using the example of selling household goods in the B C segment A large company approached Adventum with the task of bringing clients to sell household goods. To solve this problem, it was decided to launch narrowly segmented advertising campaigns in Yandex.Direct. The advertising campaign lasted three months, from January to March . We tracked the following advertising campaign performance indicators.