Post by account_disabled on Feb 18, 2024 23:46:39 GMT -5
customers . in B2C and business partners in B2B to be able to obtain the information they want , whenever they want it. For customers, being able to obtain accurate information about brands and products will help satisfy their wants and needs . The role of CMS today is to create the expected experiences and provide the right content to the right people in a timely manner at digital customer contact points, which are the places where businesses and customers interact.
Reason 2 More digital channels to support The digital channels through which CMS content is delivered are diverse, including websites , mobile apps, email , SNS, kiosks in brick-and-mortar stores , digital signage, and smart devices latestdatabase.com such as IoT devices . New digital channels will continue to emerge , such as connected cars, VRAR, and the Metaverse . Reason 3. The amount of content to manage is increasing. In addition , the content managed by a CMS must not only be compatible with any of these channels , but must also be tailored to the customer's interests and speak to their emotions .
Because each customer's needs are different, the amount of content you need to create and manage will only increase . Reason 4. Personalization is required In addition to connecting content and digital channels , a CMS must also understand the profile of each customer to whom content is distributed and then distribute the content appropriately , in other words , personalize the content . Reason 5 There is a need to promote collaboration and improve work efficiency Marketers plan and creators create content that tells the story of a company . Engineers are responsible for front-end