Post by account_disabled on Mar 10, 2024 5:40:14 GMT -5
Snapchat with its 186 million daily users is struggling to grow, but it has announced a series of innovations that signal a new strategy. The idea is to transform itself into a real platform in order to thrive in its niche, stimulating partnerships, additional revenue sources and greater user participation. Here are the main new features: Story Kit : it is an extension of Snap Kit , the SDK that allows you to integrate some Snapchat functions into other applications. With Story Kit third-party developers, e.g. Tinder, will be able to give their users the opportunity to share Snapchat stories.
In Spiegel's intentions it should be a way to colonize other Canada Phone Number applications with a specific format, which for others it would make little sense to develop from scratch; Snap Audience Network : it is the proprietary advertising circuit that will allow Snapchat advertisers to also buy advertising on federated apps and sites (for example on apps that use the Snap Kit and in particular the Ad Kit). There are still few details but Snapchat's future also depends on its ability to extend this network. It is possible to imagine that Snapchat ads will also be able to be seen on Tinder, in a "revenue sharing" agreement; Snap Games : these are games, currently 6, that can be launched from the Snapchat chat and played with friends, without any installation.
At the same time you can chat and talk live. Obviously here the attempt is to extend the users' stay on the application, leveraging the gaming component. In the future, advertising could also be inserted here; Lens Studio 2.0 : the new version of the platform for creating lenses contains "Landmarkers" that allow you to build Augmented Reality effects capable of transforming the most iconic monuments in the world in real time. The novelty for users is to be able to access the available lenses, over 400,000, by pressing and holding on the camera screen to "scan" the world around them. For example, by focusing the lens on a product you will see Amazon's results, by framing a math problem the solution will appear.
In Spiegel's intentions it should be a way to colonize other Canada Phone Number applications with a specific format, which for others it would make little sense to develop from scratch; Snap Audience Network : it is the proprietary advertising circuit that will allow Snapchat advertisers to also buy advertising on federated apps and sites (for example on apps that use the Snap Kit and in particular the Ad Kit). There are still few details but Snapchat's future also depends on its ability to extend this network. It is possible to imagine that Snapchat ads will also be able to be seen on Tinder, in a "revenue sharing" agreement; Snap Games : these are games, currently 6, that can be launched from the Snapchat chat and played with friends, without any installation.
At the same time you can chat and talk live. Obviously here the attempt is to extend the users' stay on the application, leveraging the gaming component. In the future, advertising could also be inserted here; Lens Studio 2.0 : the new version of the platform for creating lenses contains "Landmarkers" that allow you to build Augmented Reality effects capable of transforming the most iconic monuments in the world in real time. The novelty for users is to be able to access the available lenses, over 400,000, by pressing and holding on the camera screen to "scan" the world around them. For example, by focusing the lens on a product you will see Amazon's results, by framing a math problem the solution will appear.